Most business owners work harder every year and make the same money. Not because they're lazy. Because they're focused on the wrong things.
The 135 Playbook asks your business 10 questions that most owners never think to ask — then shows you exactly where the money is hiding.
Prices that should be higher but aren't. Clients that cost more to serve than they're worth. Revenue concentrated in one or two accounts that could walk tomorrow. Products you should kill and products you should double down on.
You know something's off. You can feel it. But you're too deep inside your own business to see it clearly.
That's not a strategy problem. That's a visibility problem.
And it's costing you real money every month you don't look.
You're busy every day but your bank account doesn't show it.
You're working 50-hour weeks. Revenue is flat. Something isn't converting to profit but you can't see what.
You haven't looked at your pricing in over a year.
Costs went up. You absorbed them. Your margins shrank. You told yourself you'd "get to it" and never did.
You have 100 ideas and no filter for which ones make money.
Every week there's a new opportunity. You chase three of them. None of them finish. The business stays the same.
You know you should fire a client but you're afraid to lose the revenue.
One client takes 40% of your time and generates 15% of your income. You already know this. You haven't done anything about it.
The 135 Playbook doesn't give you more to think about. It shows you the one thing to act on — the one that has the highest dollar impact on your business right now.
Not a 50-page business plan. Not a SWOT analysis. Ten specific questions designed to expose where your business is leaking money, missing opportunities, or stuck in patterns that don't pay.
5 minutes. That's it.
Your answers feed into an AI engine built on the same diagnostic questions Will has used in 50 years of building and fixing businesses. It reads between the lines. Surfaces blind spots. Identifies the pricing mistakes, the client problems, the revenue gaps.
Pro feature
You don't get a 30-page report. You get a clear playbook: here's what's working, here's what's not, here's what's costing you money, and here's the one move to make this week.
Then you make it.
Business owners who run the 135 Playbook keep finding the same five problems hiding in their business.
You haven't raised prices in over a year. Or you raised everything the same amount. The playbook identifies where you have pricing power you're not using — and where a raise would cost you clients.
One or two clients are 40%+ of your revenue. If they leave, you're in trouble. The playbook flags this before it becomes a crisis.
Subscriptions you forgot about. Services you undercharge for. Clients that cost more to serve than they pay. Small leaks that add up to real money.
You're spending most of your time on work that generates the least revenue. The playbook shows you where your hours and your dollars don't match.
Every business has one high-impact decision the owner has been avoiding. The playbook finds it and puts it on the table. That's usually where the biggest money is.
Here's what you get — a complete money diagnostic with AI-powered insights, your top actions, and a 90-day game plan.
Decision: Scale my consulting practice · Words: Revenue, Focus, Growth
Where Your Money Is Hiding
Your answers reveal a classic pricing blind spot: you're charging project rates in a market that will pay retainer rates. The shift from project to retainer pricing on your top 3 clients alone could add $4,200–$6,800/month in predictable revenue without acquiring a single new client.
This is what you get in 5 minutes. Real numbers. Real actions. Real money.
I spent 50 years building, buying, and fixing businesses.
I've sat across the table from hundreds of owners who were working harder than anyone I knew — and still couldn't figure out why the money wasn't showing up.
It was almost never a work ethic problem. It was a visibility problem. They couldn't see the one thing inside their own business that was costing them the most.
So I built a tool that asks the 10 questions I'd ask if I were sitting across the table from you. The same questions I've been asking for 50 years. The ones that find the money hiding in plain sight.
I'm dyslexic. I have ADHD. Every traditional planning tool was built for someone else's brain. This one was built for mine — and if your brain works like mine, it'll work for you too.
Will Gregg
Founder · 50 years building companies · Dyslexic · ADHD · ENTJ
Start free. Upgrade when the playbook pays for itself.
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Pays for itself when it finds one pricing mistake, one bad client, or one missed opportunity.
Same playbook. Will runs it personally.
Limited availability. Will reviews every submission personally.
1 Decision. 3+3 Words. 5+5 Questions.
The owners who make more money aren't the ones who work the hardest. They're the ones who see what everyone else misses.
No credit card required · Takes 5 minutes · Cancel anytime